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Zimbabwean Beef Industry Urged to Improve Standards

29 January 2020

ZIMBABWE - The Zimbabwe beef and leather industry has been urged to improve its standards for it to excel and compete in western markets.

During a recent private sector engagement with the business community in Bulawayo, European Union (EU) Ambassador to Zimbabwe, Mr Timo Olkkonen, told captains of industry that the country needed to improve its standards in the beef sector for it to be competitive for European markets.

"The standards put by the EU are creating obstacles for Zimbabwe beef exports. On leather it is about competitiveness, thus Zimbabwe should also strive to produce quality products like Ethiopia which has excelled in the sector," said Ambassador Olkkonen.

This comes as the beef industry in Zimbabwe - which is mainly dominant in Matabeleland region - has lost its European market share.

The loss of the EU market has, in turn, crippled the sector which once contributed to the defining of Bulawayo and Matabeleland as the country's industrial hub.

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Source: The Chronicle

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