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New Strategy Director Appointed for AHDB Beef & Lamb

03 July 2018


UK - The Agriculture and Horticulture Development Board (AHDB) has appointed Will Jackson as the new Sector Strategy Director for Beef & Lamb.

Will Jackson

Mr Jackson, who joins AHDB in early September, will play a pivotal role working with the Beef & Lamb Sector Board and operational teams to deliver the organisation’s 'Inspiring Success' strategy.

Mr Jackson is currently Senior Agricultural Manager at the Co-op, with responsibility for the beef and lamb categories, as well as poultry. He brings with him a wealth of supply chain experience, having begun his career working in warehousing and logistics before joining the agriculture team at Arla Foods, where he worked on a day-to-day basis with farmers and retailers.

After growing up on a dairy farm in Derbyshire, he has a passion for agriculture and helping build relationships that will ensure the industry moves forward together.

Speaking about his appointment, Mr Jackson said: "I’m delighted to be joining AHDB at an important time for the beef and lamb sector.

"After working across various levels of the supply chain, I hope to bring this experience and new ideas to help deliver the strategy. I can’t wait to get started."

AHDB Chief Strategy Officer Tom Hind said: "We’re delighted to bring someone with Will’s practical and supply chain experience on board. Never has there been a more important time to drive change in the beef and sheep sectors and together with our Beef & Lamb Board, he will be ideally placed to do that."


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