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Cattle Industry News By Category: Marketing

27 January 2021
CME update: rising beef prices buoy live cattle futures
US live cattle futures rose on 26 January for a fourth straight session, with deferred months setting life-of-contract highs....
20 January 2021
CLA hits back at misleading advertising from Oatly
The UK's Country Land and Business Association (CLA) has sharply criticised new adverts from oat milk producer Oatly, saying that their campaign is "peddling misinformation"....
Marfrig partners with Embrapa to launch carbon neutral meat line
Marfrig and the Brazilian Agricultural Research Corporation (Embrapa) announced the launch of the Viva brand, a new meat line with sustainability attributes....
19 January 2021
UK's meat industry sounds the alarm as border delays from Brexit stall exports
The British Meat Processors Association (BMPA) is receiving more calls from meat companies highlighting the problems they've been experiencing at the borders and warns that these problems are causing a serious and sustained loss of trade with the UK's...
14 January 2021
Boehringer welcomes new leadership
Boehringer Ingelheim Animal Health, a leading provider of medicine for pets, horses and livestock, announces leadership transition and welcomes Randolph Legg as its US President....
12 January 2021
Smithfield suspends US federal campaign donations
Smithfield Foods has suspended federal campaign donations after the US Capitol riot on 6 December....
28 December 2020
New Zealand M. bovis eradication on target, but still work to do
On 21 July 2017, diagnostic samples taken from a South Canterbury, New Zealand dairy herd tested positive for Mycoplasma bovis (M. bovis). This bacterium had never previously been found in New Zealand. Since then, significant progress has been made in...
UC Davis Establishes Research, Training in Cultivated Meat
Is cultivated meat — essentially, animal protein grown under lab conditions — a nourishing prospect to help feed the world, or is it more sizzle than steak?...
23 December 2020
Meat and Livestock Australia Reflects on 2020, Looks forward to 2021
Meat and Livestock Australia (MLA) Managing Director Jason Strong, and General Manager - International Markets, Andrew Cox, reflect on the remarkable year that has transpired in 2020 with MLA International Business Manager, Josh Anderson....
21 December 2020
Australian cattle resilient throughout 2020
For the Australian cattle market, trying to capture how 2020 unfolded is a difficult task, as pandemic-induced disruptions and changing seasons resulted in unpredictable situations unfolding. ...
16 December 2020
Royal Agrifirm Group and PMI announce marketing partnership to expand feed portfolios, market access
Two leading global agricultural cooperatives, U.S-based Land O’Lakes, Inc. and The Netherlands-based Royal Agrifirm Group announce a new strategic partnership in functional feed additives to expand presence and product portfolio through a global market...
AHDB launches new "Eat balanced; enjoy the food you eat" campaign across the UK
The UK's AHDB has launched a £1.5 million campaign to encourage consumers to "eat balanced; enjoy the food you eat". ...
15 December 2020
Bord Bia works with top chefs to support independent butchers with launch of grass-fed Christmas Feasts Campaign
Top chefs from across the UK have collaborated with Bord Bia (The Irish Food Board) to help support the nation’s independent butchers and inspire consumers to try new grass-fed Irish beef cuts and cuisines this festive season....
10 December 2020
Brazil’s meat lobby praises sector for remaining resilient through COVID-19
Brazil’s ABPA, a meat lobby that represents major processors like JBS and BRF, has praised local firms for remaining reliable meat suppliers amid the pandemic....
08 December 2020
UK launches the Cattle Sustainability Platform
UK beef industry stakeholders unite to establish the UK Cattle Sustainability Platform. ...
19 November 2020
Data shows that US farmers earn 11.9 cents for each Thanksgiving food dollar
Ahead of the Thanksgiving holiday, the US NFU says that higher grocery prices demonstrate the need for nutrition assistance for Americans and antitrust enforcement. ...
Chocolate milk: Sports drink of champions
It is the time of year when students are gearing up for the fall sports season. Whether playing football, volleyball or soccer, youth are practicing hard, sweating and burning many calories. ...
18 November 2020
AHDB explores the changing consumer dynamics in light of COVID-19
The economic ripple effect of COVID-19 led consumers to re-evaluate their buying behaviours – with price, value for money and buying local becoming more of a priority during lockdown....
13 November 2020
Weekly beef and dairy digest: the meat industry contends with more COVID-19 cases
Jim Wyckoff's latest update on the global cattle industry shows some friction for Australia's beef exports and an in-depth view of the dairy industry. ...
AHDB explores market access opportunities amidst COVID-19
Meat exporters in the UK will have the opportunity to learn about new ways of working as a result of Covid-19 during the latest in a series of AHDB export webinars....
11 November 2020
UK beef revenue grows by nearly £10 million due to national campaign
An eight-week campaign this Spring that supported the red meat industry has generated £9.8 million in incremental beef sales. ...
CME update: feed cattle futures dip as corn prices rise
US feeder cattle futures ended lower on 10 November after nearing a six-week high as skyrocketing corn prices signalled that feed costs will increase....
05 November 2020
AHDB webinar shows the changing landscape for UK red meat and dairy
The UK's red meat and dairy sectors have fared well during the COVID-19 crisis, with grocery spending offsetting losses from food service closures during lockdown. ...
04 November 2020
China’s Greenland Group signs meat distribution deal with Brazil’s Minerva
China's Greenland Group has agreed to expand the presence of Brazilian meat-packer Minerva in China through a joint venture with registered capital of 500 million yuan ($74.83 million), according to a statement from Greenland on 2 November....
03 November 2020
Red meat and dairy showcased in China
Red meat and dairy products from the UK will take centre stage in China this month at one of Asia’s leading food and drink trade shows....
26 October 2020
EU lawmakers to permit “veggie burger” labelling, but take a hard line on dairy labels
The European Parliament says that restaurants and shops in the European Union should be allowed to label products as “veggie burgers” or “vegan sausages” but call for tighter curbs on labelling of plant-based dairy substitutes....
23 October 2020
Ways to capture the marketing value on calves
When putting money in the stock market, there is nothing like the feeling of watching a return on investment grow....
20 October 2020
Farmers ask EU parliament to ban terms such as "veggie burger"
Restaurants and shops in the European Union could be barred from marketing products as "veggie burgers" or "vegan sausage" if farmers get their way in a debate this week in the European parliament....
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