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Cattle Industry News By Category: Marketing

27 June 2019
Grampian Region Wins SAYFC Scotch Beef Country Cook Competition
SCOTLAND, UK - Two teams of young farmers proved they could handle the heat at Saturday’s final of the Scotch Beef Country Cook competition at the Royal Highland Show....
24 June 2019
QMS Urges Industry to Back Meat With Integrity Campaign
SCOTLAND, UK - Four farmers were unveiled on Friday, 21 June, as among the "faces" of Quality Meat Scotland’s new "Meat With Integrity" campaign, which launches next month....
21 June 2019
Red Meat Industry Urged to Unite to Cascade Positive Messages
SCOTLAND, UK - Quality Meat Scotland (QMS) remains totally focused on supporting the Scottish red meat industry during this period of continued political uncertainty and unprecedented challenge on many fronts....
20 June 2019
Meal Kits Featuring US Pork, Beef Showcased at Seoul Food
SOUTH KOREA - Placing a special emphasis on home meal replacement (HMR) and other convenience-style meal kits made with US pork and beef, USMEF participated in Seoul Food 2019, the largest food trade show in South Korea and one of the top four in Asia....
Scottish Young Farmers to Compete for Cookery Crown at Royal Highland Show
SCOTLAND, UK - Four teams of young farmers from across Scotland have earned a place in the finals of a national cooking competition after seeing off competition from the rest of the country. ...
17 June 2019
US Pork, Beef Under Spotlight for Vietnam’s Growing Foodservice Sector
VIETNAM - Working to distinguish US pork and beef from competitors’ products while building relationships with traders and foodservice operators in a fast-growing market, USMEF participated in the 2019 edition of Food and Hotel Vietnam. ...
14 June 2019
Alternative US Beef Cuts Showcased to HRI Sector in the UAE
UAE - US beef short ribs, minced beef, brisket, flank and tenderloin cube roll were among the alternative cuts promoted by USMEF during a training for hotel, restaurant and institutional (HRI) sector professionals in the United Arab Emirates (UAE)....
QMS Set to Inspire Royal Highland Show Visitors
SCOTLAND, UK - Quality Meat Scotland (QMS) will be pulling out all the stops next week to make the most of the opportunity the Royal Highland Show offers to showcase the Scottish red meat industry and its brands....
13 June 2019
QMS Speaks on Importance of Making School Food Healthier
SCOTLAND, UK - Alan Clarke, Chief Executive of Quality Meat Scotland (QMS), has emphasised the importance of a balanced diet for children and people of all age groups....
12 June 2019
Scotch Beef in Spotlight for Father's Day
SCOTLAND, UK - A new promotion launched by Quality Meat Scotland (QMS) is set to be seen by an audience of one million ahead of Father’s Day (16 June 2019)....
07 June 2019
QMS Raises Awareness of Key Role of Auctioneers
SCOTLAND, UK - A tranche of activities to raise awareness of the key role of auctioneers in the Scottish red meat industry has been undertaken in recent months by Quality Meat Scotland (QMS)....
04 June 2019
SIAL China Provides Platform for Expanding Opportunities for US Beef, Pork
CHINA - Continuing its work to promote the quality and availability of US beef and pork to China’s retail, foodservice and Hotel, Restaurant and Institutional (HRI) sector, USMEF had a huge presence at this year’s SIAL China in Shanghai, one of the...
03 June 2019
Programme Teaches Cambodian Chefs about Versatility of US Pork, Beef
SINGAPORE - Strengthening its relationship with a key importer while working to increase sales of US pork and beef in Cambodia, USMEF hosted a US meat culinary programme for a team of chefs considered to be leaders in their country’s foodservice industry....
24 May 2019
Scotch Beef Pairing Shows True Scottish Spirit
SCOTLAND, UK - Scotch Beef PGI has teamed up with Huntly-based Black Bull Scotch Whisky and leading Aberdeen chef Kevin Dalgleish on a recipe that showcases the true spirit of Scotland....
22 May 2019
Adding Value Key to Scottish Livestock Sector
SCOTLAND, UK - The importance of adding value to Scottish beef and lamb was the key message when NFU Scotland’s Livestock Committee visited the Scotbeef processing site in Queenslie, Glasgow yesterday (21 May)....
15 May 2019
Industry Urged to Back 'Meat with Integrity' Campaign
SCOTLAND, UK - People who work in Scotland’s beef, lamb and pork industry are being urged to take part in a brand new "Meat with Integrity" marketing and public relations campaign being launched by Quality Meat Scotland (QMS) in the coming months....
10 May 2019
Beef Demand and Cattle Prices
Cattle prices are derived from the total value that consumers place on beef products, writes Derrell S. Peel, Oklahoma State University Livestock Marketing Specialist. ...
09 May 2019
Hot Pot Events Designed to Grow US Beef's Market Share in Taiwan
TAIWAN - Promoting US beef as the best option for hot pot dishes in Taiwan, USMEF teamed with restaurants in Taipei to organize themed events covered by both traditional and social media. ...
Scottish Livestock Farmers Urged to Sign-Up for Open Farm Sunday
SCOTLAND, UK - With one month to go until LEAF Open Farm Sunday, Quality Meat Scotland (QMS) is calling on Scottish livestock farmers to get behind the initiative on 9 June....
07 May 2019
Events Help Create Demand for US Beef in Shanghai’s Foodservice Sector
CHINA - Working to build demand for US beef in the Chinese foodservice sector, USMEF participated in the Shanghai Nissei Food Show and sponsored a media reception celebrating a catering company’s anniversary of serving US beef. ...
06 May 2019
Activities in Mexico’s Largest Cities Promote Quality of US Red Meat
MEXICO - Sharing the quality, value and availability of US beef, pork and lamb with retail and foodservice professionals, USMEF recently participated in three activities in major cities across Mexico....
03 May 2019
BurgerFuel Launches Plant-based Beef Burger
NEW ZEALAND - BurgerFuel enters an exciting new frontier this week with the launch of their plant-based beef burger – the Beyond Beleaf....
01 May 2019
Culinary Training Introduces Indonesian Chefs to New Ideas for Serving US Pork, Beef
SINGAPORE - Introducing US beef and pork cuts and menu ideas to Indonesian chefs, USMEF conducted a US meat culinary programme in Singapore. ...
Food Packaging Claims Mislead Consumers with Ideas of Health
GLOBAL - Researchers have found that the type of healthy claims on certain food products can be completely uncorrelated with actual nutritional quality. ...
29 April 2019
NAMI President Gets Firsthand Look at US Red Meat’s Success in Japan, Korea
JAPAN & SOUTH KOREA - Last week Julie Anna Potts, president and CEO of the North American Meat Institute (NAMI), made her first visit to two of the leading destinations for US beef and pork – Japan and South Korea....
26 April 2019
Seminar Creates Awareness for US Beef in Georgia’s Growing HRI Sector
GEORGIA - Focusing on high-quality and alternative cuts of US beef, USMEF conducted a seminar and tasting for hotel, restaurant and institutional (HRI) professionals in Georgia. ...
Scotch Beef PGI, Scotch Lamb PGI to be High Profile at HK Event
HONG KONG - Two of Scotland’s most iconic foods – Scotch Beef PGI and Scotch Lamb PGI – are set to be high profile in Hong Kong next month at HOFEX, Asia’s leading food and hospitality trade show....
24 April 2019
Leading Scottish Bloggers Champion Scotch Beef
SCOTLAND, UK - Three Scottish bloggers have taken part in an interactive cookery demonstration with leading Scottish Chef Andrew Doherty as part of Quality Meat Scotland’s 'Know Your Beef' campaign....
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