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Cattle Industry News By Category: Marketing

02 March 2017
Latin American Retail Promotion Team Offered Fresh Ideas for US Beef, Pork
LATIN AMERICA - Providing customers with new ideas for merchandising US pork and beef, USMEF hosted a team of retail buyers from Central America, South America, Mexico and the Caribbean for a “gate to plate” tour of red meat production in Texas. ...
28 February 2017
New Research Examines Beef Demand Indices
US - Beef demand is critical to understand and monitor as it directly influences overall beef industry prosperity. When beef demand strengthens, beef and cattle prices for the entire industry are higher than they otherwise would be, says Kansas State...
Expert: Investment Interest in Beef Cattle Rearing Growing in Bulgaria
BULGARIA - The beef cattle market in Bulgaria is not well-structured yet and there are no solid tendencies in cattle rearing. However, the picture is gradually changing and an increasingly higher number of investors see the possibilities of a market that...
27 February 2017
Japan’s Wagyu Exporters Seek to Double Premium Beef Shipments
UAE - Wagyu beef is fast becoming the trendiest meat brand on restaurant menus in the UAE....
24 February 2017
US Beef Gets 'Hollywood' Treatment in Viet Nam
VIET NAM - Working to build and strengthen relationships with red meat buyers in Viet Nam, USMEF collaborated with a major beef importer to conduct a US beef promotion during a Lunar New Year celebration. ...
21 February 2017
First Shipment of Australian Beef Cattle Arrives in East China
CHINA - A total of 1,195 head of live beef cattle arrived in east China's Shandong Province Monday, the first batch of imported sea-borne beef cattle to the country....
20 February 2017
Costco Expansion Provides Even Greater Momentum for US Beef in Korea
SOUTH KOREA - US beef has been rapidly building momentum in South Korea, and received a further boost this week as Costco officially began converting its imported chilled beef selection from Australian beef to 100 per cent US product. ...
16 February 2017
Checkoff Debuts Revamp of Beef U Online Training Programme
US - The beef checkoff is launching a newly revamped Beef University – or Beef U – a free, online training programme focused on the latest information, insights and research on marketing and selling beef....
14 February 2017
USMEF Updates Committee on International Outlook for US Beef
US - The Beef Checkoff Program’s Export Growth Committee met Friday, 3 February at the Cattle Industry Annual Convention in Nashville. The committee’s role is to set priorities for the Beef Operating Committee and provide direction regarding export...
13 February 2017
US Beef Takes Center Stage in Qatar Trade Show Cooking Competition
QATAR - Creating interest in US beef in the Middle East’s growing HRI sector, USMEF sponsored a live cooking competition at Hospitality Qatar 2016, a professional networking platform for the Gulf Region’s food buyers and suppliers. ...
07 February 2017
US Red Meat Offered as Quality Option for Yakiniku Restaurants
JAPAN - USMEF participated in Tokyo’s Yakiniku Business Fair 2017, presenting US beef – including USDA Prime cuts and branded Angus products – as alternatives to domestic Japanese beef while showcasing US pork as an option for Japan’s many yakiniku...
Beef Exports’ Positive Momentum Boosts Cattle Producers’ Outlook
US - Beef exports were top-of-mind for many of the 9,000 cattle producers and other beef industry leaders attending the Cattle Industry Annual Convention in Nashville last week. ...
06 February 2017
Russia Prohibits Beef Supply from Belarus
RUSSIA - Russia banned import of beef and byproducts from Minsk oblast of Belarus starting from today, 6 February, after the renewed tension between two countries. This was reported by TASS....
02 February 2017
USMEF Sees Strong Potential for Further Export Growth
MEXICO, CENTRAL AMERICA & DOMINICAN REPUBLIC - Oscar Ferrara, PhD, joined the USMEF in early January as the organisation’s new regional director for Mexico, Central America and the Dominican Republic. ...
27 January 2017
American Barbecue ‘Socials’ Generate Strong Interest in US Beef
TAIWAN - Recognizing an opportunity to increase sales of US beef in Taiwan by attracting a younger generation of consumers, USMEF held a series of events in 2016 showcasing American-style barbecue. ...
25 January 2017
Scotch Beef, Lamb High Profile at Berlin Green Week
GERMANY - Two of Scotland’s most iconic foods – Scotch Beef PGI and Scotch Lamb PGI – are enjoying a high profile in Germany over the next fortnight at International Green Week Berlin - the world's biggest fair for food, agriculture and horticulture....
23 January 2017
Versatility of US Beef, Pork Highlighted on Korea’s Jeju Island
SOUTH KOREA - To capitalize on rapid restaurant and hotel expansion in a fast-growing province of South Korea, USMEF conducted a US Red Meat Seminar on Jeju Island, a tourist destination located off the coast of the Korean Peninsula. ...
18 January 2017
New Bovine Tuberculosis Detection Kit Expands Options, Reduces Program Costs
GLOBAL - Thermo Fisher Scientific announced the launch of VetMAX M. tuberculosis Complex PCR Kit, the only commercially available PCR test that detects all seven strains of the M. tuberculosis complex in a single solution....
US Beef Master Class Showcases Alternative Cuts for Uzbekistan Chefs
UZBEKISTAN - USMEF partnered with the Association of Uzbekistan Chefs to conduct an educational master class on US beef for Uzbekistan chefs and other foodservice professionals....
17 January 2017
BQA Producer Forum Open to All Cattle Producers
US - Attention all dairymen, cattle farmers and ranchers: The Beef Quality Assurance (BQA) Producer Forum will be held Thursday, 2 February 2017 from 11 a.m.-12:30 p.m. in Nashville, Tennessee, during the Annual Cattle Industry Convention. The forum...
09 January 2017
Interactive 2016 Beef Board Annual Report Highlights Results
US - The 2016 Cattlemen’s Beef Board (CBB) Annual Report now is available to provide results of Beef Checkoff Programs to the beef producers and importers who invest in this national self-help programme....
06 January 2017
Tijuana Seminar Offers Fresh Ideas for US Beef Customers in Mexico
MEXICO - Wrapping up a series of 2016 US beef cutting and cooking seminars in key Mexican markets, USMEF conducted one in Tijuana for clients of La Canasta, a major US beef importer. ...
28 December 2016
Study Shows Beef Maintains Favorable Tenderness Ratings
US - Favorable tenderness ratings for beef steaks, which have improved significantly since 1990, have remained steady over the past five years, recent research shows. This quality retention has occurred despite environmental and financial challenges that...
27 December 2016
AHDB Reports Beefy Christmas in Hong Kong
HONG KONG - Quality Standard Mark English beef has been launched in top stores in Hong Kong in time for Christmas....
15 December 2016
Why Beef Quality Grades are Improving
US - Prices have eased, but a 10-year uptrend in beef quality from US grain-fed cattle remains in place. That is partly because lower quality beef has sold at a widening discount to average quality, says a beef cattle specialist with the Certified Angus...
14 December 2016
Checkoff Logs Record 3,300 BQA Certifications
US - This fall, more than 3,300 producers from across the country became Beef Quality Assurance (BQA)-certified, the largest number in the history of free-certifications supported by Boehringer Ingelheim Vetmedica, Inc. (BIVI)....
EU Beef, Pork Products Mean Quality, Safety and Tradition
EU - The global trend for new and interesting food means people’s food tastes are becoming increasingly varied. Consumers want safe, high quality products, and tender meat that’s juicy and aromatic - qualities for which European pork and beef is ranking...
13 December 2016
Scotch Beef, Lamb High Profile at British Pie Awards
SCOTLAND, UK - All eyes will be on the pies at the British Pie Awards next year where Scotch Beef PGI and Scotch Lamb PGI will play starring roles as the sponsors of two classes....
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