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Cattle Industry News By Category: Marketing

13 November 2019
US Beef Demand Throwing in a Few Surprises
The reduction in US Choice beef supply relative to Select has resulted in a counter-seasonal high Choice-Select price spread since the summer....
12 November 2019
Eating Quality of Australia’s Beef Herd Rising
The eating quality of Australia’s beef herd is on the rise with the national average Meat Standards Australia (MSA) Index reaching 57.62 in 2017-19, improving 0.73 points since 2010-11....
08 November 2019
UK Celebrity Chef Backs Red Meat in Campaign
UK businessman, TV star and 2018 Celebrity Masterchef runner-up Spencer Matthews is fronting a new campaign aimed at highlighting the importance of lean red meat in a healthy, balanced diet. ...
22 October 2019
Australia's State of the Industry Red Meat Report 2019 Released
As the world’s largest sheepmeat and goatmeat exporter, and third largest beef exporter behind Brazil and India, Australia consistently exports more than 65% of its red meat production to overseas markets. That’s according to the Australian red meat...
10 October 2019
Beef Peptides Block Bitter Tastes
From burgers to steaks, beef has a long history of being a delicious part of dinner. But what if that pleasant experience of eating beef could extend beyond the dinner plate? ...
09 October 2019
How is Blockchain Being Used in the Ag Digital Supply Chain?
Heard of blockchain, but not really sure what it is? Raja Ramachandran, CEO of, explained to attendees at the Swine Innovation Summit in Indianapolis, Indiana, USA, about how blockchain is being used in the ag digital supply chain....
26 September 2019
US and Japan Agree to Trade Deal
ANALYSIS - US farmers and ranchers can sleep a little better tonight. The US-Japan Trade Agreement was signed on Wednesday by US President Donald Trump and Japanese Prime Minister Shinzo Abe in New York. ...
25 September 2019
Ireland Must Brexit-Proof Budget to Support Irish Farmers
The Irish Farmer's Association (IFA) is meeting with Ireland's parliament members today as part of their campaign to secure Government commitments in the October budget that will support farmers, given the immediate threats and long-term challenges facing...
12 September 2019
USMEF Arranges Meeting Between Montana Senator, Chinese Retailers
CHINA - USMEF facilitated a roundtable meeting between US Sen. Steve Daines (R-Montana) and representatives from China’s imported beef distribution and retail sector during the legislator’s recent visit to Beijing....
11 September 2019
USMEF Connects Exporters with Buyers at First ASEAN Product Showcase
SINGAPORE - Updating importers and distributors in the ASEAN region on red meat trends and providing a platform for US exporters to make new business contacts, USMEF hosted its inaugural ASEAN US Meat Showcase and Conference in Singapore....
06 September 2019
Korean Buyers Explore US Beef, Pork Production & Retail Merchandising
US - Encouraging major food retailers in South Korea to offer their customers additional US beef and pork products, USMEF led a team of buyers on a tour of packing plants and supermarkets in Nebraska and Iowa. ...
30 August 2019
Scotch Beef Showcased to Japanese Consumers
JAPAN - Scotch Beef PGI is set to make its Japanese screen debut to over 10 million people ahead of the rugby calendar’s most important event....
29 August 2019
Mark Wahlberg Gives Menu a Special Scotch Twist for Scotland Food and Drink Fortnight
SCOTLAND, UK - Quality Meat Scotland (QMS) has teamed up with US celebrity restaurant Wahlburgers and Simon Howie – The Scottish Butcher to put a Scottish twist on some American classics in celebration of Scottish Food & Drink Fortnight....
23 August 2019
Mexico Media Team Visits Colorado to Learn About US Pork, Beef
US - Journalists and bloggers from Mexico’s largest cities were given a firsthand look at US red meat production and learned about trends in the retail and foodservice sectors during a visit organized and led by USMEF. ...
22 August 2019
Festivals Promote US Beef 'Texas-Style' in Ukraine
UKRAINE - Two Ukrainian restaurants that offer different types of cuisine to distinct generations of clientele each created special menus for "US Beef Texas-Style" festivals focused on the quality and flavor of US beef. ...
21 August 2019
Summer Test Matches Fuelled by Scotch Beef
SCOTLAND, UK - Scottish Rugby’s official healthy eating partner, Scotch Beef PGI, will be showing support for the boys in blue at their upcoming Summer Test matches against France and Georgia in the coming weeks....
20 August 2019
UK Sausage Week Awards on Hunt for Best Scottish Banger
SCOTLAND, UK - The hunt for the best Scottish banger is on at this year’s UK Sausage Week Awards, taking place from the 28th of October to the 3rd of November....
16 August 2019
Meat with Integrity Radio Ads Set to Reach Over 1.8m Consumers
SCOTLAND, UK - Over 1.8 million Scottish consumers are set to hear the Scottish red meat industry’s positive sustainability and animal welfare credentials in a new radio campaign launched next week by Quality Meat Scotland (QMS)....
13 August 2019
NFU Says University Decision to Ban Beef 'Overly Simplistic Approach'
UK - NFU Vice President Stuart Roberts has called the move by Goldsmiths University to ban beef from its campus food outlets 'overly simplistic' and said it shows a lack of understanding of how British beef is produced, compared to beef production globally....
09 August 2019
US Red Meat Cuts Introduced at Culinary Camp in Philippines
PHILIPPINES - US lamb riblets, US pork loin shoulder end and US beef top blade muscle were among the cuts introduced to chefs, restaurant owners and importers in the Philippines at a USMEF culinary training camp. ...
08 August 2019
Seminar Promotes Alternative US Beef Cuts in Taiwan
TAIWAN - Introducing alternative cuts of US beef to the catering and foodservice sectors in Taiwan, USMEF organized a seminar titled, "Changing the Meat We Eat", at the Hotel Fleur de Hine in Nantou County, funded by the Wyoming Beef Council and the Beef...
05 August 2019
Scotch Produce Takes Centre Stage at Turriff Show
SCOTLAND, UK - Scotland’s biggest two-day agricultural event, Turriff Show will for the first time feature its very own Food and Drink Pavilion complete with a cookery theatre sponsored by Quality Meat Scotland (QMS)....
01 August 2019
Summit Aims to Secure Profitable, Productive Scotch Beef Sector
SCOTLAND, UK - A summit organised by NFU Scotland in Inverurie, Aberdeenshire, this week (Monday, 29 July) focused on securing a profitable and productive Scottish beef sector against the backdrop of some of the poorest prices in recent times. ...
29 July 2019
Beef Roadshow in Europe Promotes Quality, Versatility
EU - An ambitious project aimed at improving awareness of US beef in the European Union was successfully implemented this summer by USMEF, which partnered with distributors to conduct nine US Beef Roadshow events over the course of nine days in five different...
25 July 2019
Meat With Integrity Campaign Creatives Unveiled
SCOTLAND, UK - The creatives which are being used in a new campaign to raise the profile of the Scottish red meat industry’s positive sustainability and animal welfare credentials, were unveiled at a media launch in Perthshire yesterday (24 July)....
24 July 2019
Scottish Rugby Players Eat Lean Ahead of World Tournament
SCOTLAND, UK - The Scotland rugby team enjoyed tucking into some delicious Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork in Inverness recently after working up an appetite following a national team building event....
19 July 2019
Levy Bodies' £2m Campaign Boosts Positive Messaging on Meat
UK - Millions more people across Great Britain are being exposed to positive messaging on meat as a result of a joint project from the levy bodies in England, Scotland and Wales, now entering its second year....
18 July 2019
Hollywood Star Showcases Scotch Beef in New London Venture
UK - Foodies will be able to enjoy high-quality, delicious Scotch Beef PGI at Mark Wahlberg’s new 'Wahlburgers' restaurant and bar following its opening in Covent Garden London....
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