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Cattle Industry News By Category: Marketing

04 August 2017
Cargill Named Exclusive Producer of Simply Essentials Black Angus beef
US - Cargill is now the exclusive producer of the Simply Essentials™ brand of premium Black Angus beef products. Cattle dedicated to the Simply Essentials™ brand are fed a proprietary, flaxseed-based diet prior to harvest....
31 July 2017
US Beef, Pork Popular Attractions at Food and Hotel Viet Nam
VIET NAM - Continuing its work to distinguish US red meat from competitors’ products in the ASEAN region, USMEF handed out samples of US beef and pork at Food and Hotel Viet Nam, one of the region’s largest and most comprehensive hospitality industry...
21 July 2017
Advantages of US Beef Shared at Taste Ambassadors Event in Romania
ROMANIA - Introducing US beef in a country where it is not well-known, USMEF partnered with the USDA Foreign Agricultural Service (FAS) at the Taste Ambassadors exhibition, an event for HRI professionals in Bucharest, Romania. ...
Iowa Gov Kicks Off China Farm Mission
CHINA - Iowa Governor Kim Reynolds is leading a trade mission to China that will feature officials from groups representing the state's major agricultural producers....
17 July 2017
Leading UAE Chefs Educated on Versatility of US Beef
UAE - More than 70 chefs from some of the finest hotels, restaurants and catering services in the United Arab Emirates (UAE) learned how to utilise alternative cuts of US beef in a variety of ways at training workshops arranged by USMEF. Funded by the...
13 July 2017
US Processed Pork, Branded Beef Take Center Stage in Seoul
SOUTH KOREA - With a focus on US processed pork and branded US beef, USMEF continued to build on its successes in South Korea by distributing information and handing out samples at Seoul Food 2017. ...
12 July 2017
US Beef Debuts in China’s Retail Sector
CHINA - USMEF recently noted that US Agriculture Secretary Sonny Perdue was in China to promote the return of US beef. ...
Video Promotes Greater Understanding of VIA Technology
UK - AHDB Beef & Lamb is aiming to increase understanding about the use of Video Image Analysis (VIA) in beef carcase classification through a new video....
11 July 2017
Chain Transparency Increasingly Important for Dutch Consumers
NETHERLANDS - The sixth edition of the "Vion Consumer Monitor" shows that consumers are very positive about the quality of Dutch meat: over 65 per cent judges this to be 'excellent'. ...
05 July 2017
New Data Indicates Increased Protein Consumption in Canada
CANADA - Results from the newest Canadian Community Health Survey (CCHS) report Canadians are consuming more of their calories from protein than they did over a decade ago. ...
03 July 2017
US Beef Returning to Chinese Dining Tables
CHINA - As Chinese and US representatives cut into a rib in Beijing on Friday to mark the return of US beef to China after a 14-year absence, customers in Shanghai also started to receive the US beef they had pre-ordered online via domestic retailers....
26 June 2017
US Beef’s Interest in EU Reaffirmed at Trade Show in Milan
ITALY - Demonstrating US beef’s continued interest in the European retail sector, USMEF partnered with Giraudi, one of the region’s largest importers and distributors, to promote US beef at the TuttoFood show in Milan, Italy. ...
20 June 2017
Better Supply Chain Communications to Play Vital Role in Post-Brexit Era
UK - While there will be tough and challenging times ahead there will also be opportunities in the post-Brexit era, according to Stuart Ashworth, Head of Economics Services with Quality Meat Scotland (QMS)....
19 June 2017
Focus on Feed Efficiency at Dorchester Event
UK - The Beef Feed Efficiency Programme’s first commercial beef unit will be showcased at an event in Dorset on 6 July. The four-year Defra and AHDB-funded project aims to demonstrate how feed efficiency traits can be measured and selected for in beef...
14 June 2017
Seminars in Panama Demonstrate Advantages of US Beef
PANAMA - Sharing ideas on how to expand demand for US beef in Central America, USMEF recently conducted three cutting and cooking seminars for Panamanian buyers and foodservice company representatives....
NCBA Hails Final Agreement That Clears Way for US Beef's Return to China
US - The US Department of Agriculture has announced that a final agreement has been reached between China and the US wherein the latter can resume exports of beef and beef products to China for the first time after 2003. This serves as good news for American...
13 June 2017
Campaign to Put Steak on Britain's BBQs Begins
UK - More than a quarter of Brits would like to see more lamb and beef steaks on the barbecue this summer....
09 June 2017
China’s WH Group Targets Beef, Poultry Assets in US, Europe
CHINA - China’s WH Group Ltd, (0288.HK), owner of Smithfield Foods Inc., the world’s largest pork producer, is scouting for US and European beef and poultry assets to buy, in a move that would sharpen its rivalry with global meat packers Tyson Foods...
New Poster Highlights Nutritional, Performance Targets for Suckler Herds
SCOTLAND, UK - Quality Meat Scotland (QMS) has developed a new resource for cattle farmers to help ensure the nutritional requirements of suckler herds are met throughout the year....
02 June 2017
ASEAN Buyers Connect with US Red Meat Industry
US - To connect exporters and importers and create interest in alternative cuts of US beef and pork, USMEF hosted 11 leading meat buyers from the ASEAN region for an educational tour of packing plants in Colorado and Iowa. ...
US, China Set for Beef Import Discussions
US & CHINA - US Department of Agriculture officials are scheduled to meet their counterparts in China next week as both nations prepare for the resumption of US beef exports to the mainland on 16 July....
23 May 2017
US, China Accelerate Beef Talks; Deal Possible by Early June
US & CHINA - Talks on restarting US beef exports to China are moving fast and final details should be in place by early June, the US Department of Agriculture said on Friday, allowing US farmers to vie for business that has been lost by rival Brazil....
18 May 2017
US Producers Experience Great Enthusiasm for US Beef in Japan, Korea
JAPAN & SOUTH KOREA - A team of beef producers from Texas, Oklahoma and Colorado joined USMEF in Japan and South Korea last week to get a better understanding of the two largest value destinations for US beef exports and identify potential areas for further...
15 May 2017
Big Demand from China Boosts Aussie Beef Industry
AUSTRALIA - Soaring demand for cattle from China is likely to bolster the Australian beef industry, analysts said....
10 May 2017
Oriental Adventure for Quality British Meat, Says AHDB
UK - Quality meat from Britain will be highlighted in Hong Kong and China this month at the food and hospitality trade shows Hofex and SIAL....
09 May 2017
US Beef, Pork’s Advantages Showcased at Indonesian Event
INDONESIA - Continuing its work to set US beef and pork apart in an increasingly competitive Indonesian market, USMEF showcased products, offered tasting samples and hosted a US meat barbecue reception at Food and Hotel Indonesia, the country’s largest...
08 May 2017
Survey Shows Babies Require 40% More Iron than Full-grown Men
CANADA - A recent national survey revealed 70 per cent of Canadian mothers are unaware that babies six to 12 months need 11 mg of iron per day - that's nearly 40 per cent more than is required of a full-grown man! ...
03 May 2017
US Beef Quality Showcased at HRI Event in Hamburg
GERMANY - USMEF partnered with key importers and distributors to help sponsor an event aimed at promoting US beef to HRI clients in the German market. ...
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