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Cattle Industry News By Category: Marketing

05 August 2019
Scotch Produce Takes Centre Stage at Turriff Show
SCOTLAND, UK - Scotland’s biggest two-day agricultural event, Turriff Show will for the first time feature its very own Food and Drink Pavilion complete with a cookery theatre sponsored by Quality Meat Scotland (QMS)....
01 August 2019
Summit Aims to Secure Profitable, Productive Scotch Beef Sector
SCOTLAND, UK - A summit organised by NFU Scotland in Inverurie, Aberdeenshire, this week (Monday, 29 July) focused on securing a profitable and productive Scottish beef sector against the backdrop of some of the poorest prices in recent times. ...
29 July 2019
Beef Roadshow in Europe Promotes Quality, Versatility
EU - An ambitious project aimed at improving awareness of US beef in the European Union was successfully implemented this summer by USMEF, which partnered with distributors to conduct nine US Beef Roadshow events over the course of nine days in five different...
25 July 2019
Meat With Integrity Campaign Creatives Unveiled
SCOTLAND, UK - The creatives which are being used in a new campaign to raise the profile of the Scottish red meat industry’s positive sustainability and animal welfare credentials, were unveiled at a media launch in Perthshire yesterday (24 July)....
24 July 2019
Scottish Rugby Players Eat Lean Ahead of World Tournament
SCOTLAND, UK - The Scotland rugby team enjoyed tucking into some delicious Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork in Inverness recently after working up an appetite following a national team building event....
19 July 2019
Levy Bodies' £2m Campaign Boosts Positive Messaging on Meat
UK - Millions more people across Great Britain are being exposed to positive messaging on meat as a result of a joint project from the levy bodies in England, Scotland and Wales, now entering its second year....
18 July 2019
Hollywood Star Showcases Scotch Beef in New London Venture
UK - Foodies will be able to enjoy high-quality, delicious Scotch Beef PGI at Mark Wahlberg’s new 'Wahlburgers' restaurant and bar following its opening in Covent Garden London....
Scottish Beef Burgers Readily Available but Not at all Supermarkets
SCOTLAND, UK - During a period of prolonged warm weather many in Scotland will be hoping to enjoy some high-quality Scotch Beef burgers....
15 July 2019
Industry Urged to Get Behind Meat With Integrity Campaign
SCOTLAND, UK - As Quality Meat Scotland prepares to launch its Meat With Integrity campaign later this month, farmers and others in the red meat chain, are being urged to really get behind the initiative in the coming weeks....
12 July 2019
Govt Investing in Future of Canadian Beef
CANADA - This week, Marie-Claude Bibeau, Minister of Agriculture and Agri-Food, attended the Calgary Stampede where she announced an investment of $8.3 million for six projects that will help support Canada’s world-class beef industry. ...
11 July 2019
Union Calls on Nation to #BackScotchBeef During Price Slump
UK - A prolonged three-year low in beef price is seriously impacting the incomes of farms and crofters across the country, warns NFU Scotland....
05 July 2019
QMS Scoops Double Award Win at Leading Communications Awards
SCOTLAND, UK - The professionalism of Quality Meat Scotland’s marketing and communications work has been recognised with two leading communications awards at the recent PRCA DARE Awards....
27 June 2019
US Beef Leadership Team Meets Buyers, Explores Opportunities in Taiwan, Japan
JAPAN & TAIWAN - US beef producers and industry representatives were given a close look at USMEF’s efforts to increase exports to two key Asian markets during the 2019 Beef Leadership Team’s recent visit to Japan and Taiwan. ...
Grampian Region Wins SAYFC Scotch Beef Country Cook Competition
SCOTLAND, UK - Two teams of young farmers proved they could handle the heat at Saturday’s final of the Scotch Beef Country Cook competition at the Royal Highland Show....
24 June 2019
QMS Urges Industry to Back Meat With Integrity Campaign
SCOTLAND, UK - Four farmers were unveiled on Friday, 21 June, as among the "faces" of Quality Meat Scotland’s new "Meat With Integrity" campaign, which launches next month....
21 June 2019
Red Meat Industry Urged to Unite to Cascade Positive Messages
SCOTLAND, UK - Quality Meat Scotland (QMS) remains totally focused on supporting the Scottish red meat industry during this period of continued political uncertainty and unprecedented challenge on many fronts....
20 June 2019
Meal Kits Featuring US Pork, Beef Showcased at Seoul Food
SOUTH KOREA - Placing a special emphasis on home meal replacement (HMR) and other convenience-style meal kits made with US pork and beef, USMEF participated in Seoul Food 2019, the largest food trade show in South Korea and one of the top four in Asia....
Scottish Young Farmers to Compete for Cookery Crown at Royal Highland Show
SCOTLAND, UK - Four teams of young farmers from across Scotland have earned a place in the finals of a national cooking competition after seeing off competition from the rest of the country. ...
17 June 2019
US Pork, Beef Under Spotlight for Vietnam’s Growing Foodservice Sector
VIETNAM - Working to distinguish US pork and beef from competitors’ products while building relationships with traders and foodservice operators in a fast-growing market, USMEF participated in the 2019 edition of Food and Hotel Vietnam. ...
14 June 2019
Alternative US Beef Cuts Showcased to HRI Sector in the UAE
UAE - US beef short ribs, minced beef, brisket, flank and tenderloin cube roll were among the alternative cuts promoted by USMEF during a training for hotel, restaurant and institutional (HRI) sector professionals in the United Arab Emirates (UAE)....
QMS Set to Inspire Royal Highland Show Visitors
SCOTLAND, UK - Quality Meat Scotland (QMS) will be pulling out all the stops next week to make the most of the opportunity the Royal Highland Show offers to showcase the Scottish red meat industry and its brands....
13 June 2019
QMS Speaks on Importance of Making School Food Healthier
SCOTLAND, UK - Alan Clarke, Chief Executive of Quality Meat Scotland (QMS), has emphasised the importance of a balanced diet for children and people of all age groups....
12 June 2019
Scotch Beef in Spotlight for Father's Day
SCOTLAND, UK - A new promotion launched by Quality Meat Scotland (QMS) is set to be seen by an audience of one million ahead of Father’s Day (16 June 2019)....
07 June 2019
QMS Raises Awareness of Key Role of Auctioneers
SCOTLAND, UK - A tranche of activities to raise awareness of the key role of auctioneers in the Scottish red meat industry has been undertaken in recent months by Quality Meat Scotland (QMS)....
04 June 2019
SIAL China Provides Platform for Expanding Opportunities for US Beef, Pork
CHINA - Continuing its work to promote the quality and availability of US beef and pork to China’s retail, foodservice and Hotel, Restaurant and Institutional (HRI) sector, USMEF had a huge presence at this year’s SIAL China in Shanghai, one of the...
03 June 2019
Programme Teaches Cambodian Chefs about Versatility of US Pork, Beef
SINGAPORE - Strengthening its relationship with a key importer while working to increase sales of US pork and beef in Cambodia, USMEF hosted a US meat culinary programme for a team of chefs considered to be leaders in their country’s foodservice industry....
24 May 2019
Scotch Beef Pairing Shows True Scottish Spirit
SCOTLAND, UK - Scotch Beef PGI has teamed up with Huntly-based Black Bull Scotch Whisky and leading Aberdeen chef Kevin Dalgleish on a recipe that showcases the true spirit of Scotland....
22 May 2019
Adding Value Key to Scottish Livestock Sector
SCOTLAND, UK - The importance of adding value to Scottish beef and lamb was the key message when NFU Scotland’s Livestock Committee visited the Scotbeef processing site in Queenslie, Glasgow yesterday (21 May)....
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