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Cattle Industry News By Category: Marketing

14 October 2020
New campaign hopes to give grass-fed Irish beef an edge
Bord Bia, the Irish Food Board, is launching a big impact marketing campaign placing grass-fed Irish beef in the spotlight this autumn in a bid to drive awareness of its premium qualities and Ireland’s unique grass-fed production systems...
09 October 2020
EU livestock organisations lobby for stricter labelling of vegan meat products
European livestock organisations are launching a campaign against the "misuse of meat denominations" for vegan and plant-based meat products. ...
06 October 2020
AHDB marks first shipment of UK beef to US in decades
The first shipment of UK beef to the United States is being celebrated in a virtual launch by AHDB. ...
02 October 2020
50 US senators back trade agreement with Taiwan
50 US senators from both parties have called on the Trump administration to begin negotiating a bilateral trade agreement with Taiwan....
Convenience remains the top priority for UK shoppers
Market research shows that speed and ease of cooking drive the shopping choices for UK consumers, with 75 percent of households purchasing "value added" meat products last year. ...
25 September 2020
CME update: cattle futures move up as supplies grow tighter
US live cattle futures rose to their highest in more than a month on 24 September as cash markets stabilised and traders feared that cattle supplies will tighten in the coming months....
24 September 2020
JBS launches "Together for the Amazon" initiative
The new programme from JBS uses blockchain technology to strengthen livestock supplier monitoring and establishes the JBS Fund for the Amazon, contributing to social development and environmental conservation. ...
17 September 2020
Gen Z not ready to eat lab-grown meat, survey reveals
Gen Z are the new kids on the block. ...
07 September 2020
Brazil’s Marfrig signs non-binding investment agreement in Paraguay
Brazilian beef packer Marfrig SA is exploring investment opportunities in Paraguay....
05 September 2020
Grilling Season: Safe Meat Serving Temperatures
If you put in a lot of time trying to grill a piece of meat to perfection, it can be particularly disconcerting if you cut it open and find it still raw or undercooked. ...
04 September 2020
Cattle marts will be “rocks” during Brexit uncertainty
With less than four months until the end of the Brexit transition period, and still no clarity on a future relationship, livestock marts say they will be "rocks" for UK farmers through the uncertainty....
30 August 2020
New Zealand beef and lamb sampler boxes now available in the US
Silver Fern Farms, Marx Foods and Beef + Lamb New Zealand team up to launch online delivery sampler boxes for US customers. ...
29 August 2020
Beyond Meat initiates direct online sales of plant-based meat
On 27 August, Beyond Meat Inc launched a new website to sell its plant-based meat products to US customers....
27 August 2020
Brazil’s Marfrig introduces “carbon neutral” beef
Brazilian food processor Marfrig, owner of National Beef in the United States, has launched a new line of beef products from cows sourced from sustainable farms....
31 July 2020
Selling meat during the COVID-19 pandemic
When the COVID-19 pandemic started, I, like many of you, was focused on working from home while also homeschooling my daughters. I was busy postponing and rescheduling several NCAT training events and figuring out how to best serve our ATTRA clients,...
21 July 2020
Beef farmers determined amid COVID-19
Beef and dairy producers and stakeholders are go-to resources for understanding what’s happening in both the beef and dairy industries. But friends, clients, custom processors and colleagues are helping to provide perspective on what is happening in...
20 July 2020
Public support of British farmers reaches record high
A survey by OnePoll has shown that support for British food and farming has reached a record high as a result of farmers’ efforts to keep the nation fed throughout the coronavirus pandemic....
16 July 2020
NCBA hits back at new Burger King campaign
NCBA CEO Colin Woodall highlights the misleading claims of Burger King's #CowsMenu campaign....
10 July 2020
CME update: cattle futures make modest gains
US live cattle futures closed slightly higher on 9 July on expectations for steady and stronger cash cattle prices for the week....
19 June 2020
Australia makes moves to lessen reliance on China as UK free trade talks begin later this month
Free trade talks between the United Kingdom and Australia will officially begin later on 29 June as Australia looks to shore up trade relationships beyond China....
20 May 2020
UK farming groups react to government global tariff announcement
NFU Scotland, Ulster Farmers Union, NFU Cymru and NFU UK welcome the proposed safeguards for UK agriculture as it leaves the EU. ...
19 May 2020
Alltech ONE Virtual Experience opens to global audience, offering insights for agriculture and beyond
Alltech's ONE conference attracts a record-breaking 21,500 registrants from 126 countries. ...
22 April 2020
'Make It' campaign set to hit TV screens across Scotland
SCOTLAND, UK - Three of Scotland’s finest ingredients, Scotch Beef PGI, Scotch Lamb PGI and Specially Selected Pork, are set to hit TV screens across Scotland in the coming weeks as part of Quality Meat Scotland’s 'Make It' campaign. ...
21 April 2020
Cargill temporarily idles beef plant in Alberta as workers test positive for coronavirus
After hundreds of workers are infected with COVID-19, Cargill idles its beef plant in High River, Alberta....
17 March 2020
US cattle futures dive to 10-year low
US cattle futures fell to their lowest in nearly a decade as traders react to uncertain long-term demand as the coronavirus pandemic progresses....
11 March 2020
QMS launches new "Make it" campaign
SCOTLAND, UK - Two of Scotland’s finest ingredients, Scotch Beef PGI and Scotch Lamb PGI, are set to be in the spotlight in the coming weeks as Quality Meat Scotland (QMS) launches it’s new 'Make it' campaign....
06 March 2020
Gulfood showcases US beef for importers in Middle East, Africa
UAE - The foodservice sector’s appetite for high-end beef cuts, an emerging fast-casual restaurant scene and Middle Eastern retailers’ growing need for beef variety meat were encouraging signs during the 25th edition of Gulfood, a global food trade...
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