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Cattle Industry News By Category: Marketing

12 December 2018
McDonald’s Announces Policy to Eliminate Overuse of Antibiotics in Beef
US - As one of the world’s largest restaurant companies, McDonald’s has the opportunity to use its scale to tackle some of the most complicated challenges facing people, animals and the planet - and help drive industry-wide progress....
Seminars Aim to Expand Role of US Beef, Pork on China’s Menus
CHINA - Helping chefs in China’s restaurant sector gain new ideas for red meat dishes and sharing with them the attributes US beef and pork bring to those dishes, USMEF organised a pair of seminars in Shanghai led by Chef Jay McCarthy....
11 December 2018
Aussie Beef in High Demand Due to America's Love of Burgers
AUSTRALIA - In Western Australia a new abattoir in the Kimberley region has gone from strength to strength, despite it being a year of tough market conditions where Australia's largest cattle company pulled the plug on its Northern Territory abattoir....
05 December 2018
New GB-wide Campaign Highlights Red Meat’s Positive Health Role
UK - A high-profile new campaign aimed at inspiring people about the role of lean red meat in a healthy diet was launched earlier this week (3 December) by Great Britain’s three red meat organisations....
27 November 2018
China Continues to Improve Animal Welfare
CHINA - The Food and Agriculture Organization (FAO) of the United Nations will continue cooperating with China on farm animal welfare to help improve animal health and food safety, the organization's China representative said....
21 November 2018
Australian Beef to Feed Aussie Athletes at 2020 Olympics
JAPAN - Australian Beef has been announced as an official partner of the 2020 Australian Olympic Team, giving Australian red meat an unprecedented platform on the national stage under a new sponsorship deal delivered by Meat & Livestock Australia (MLA)....
Vion Introduces Innovation to Deep-frozen Market
GERMANY - German meat producer Vion is introducing a new deep-frozen range to the market under the COOL CUTS label....
20 November 2018
Culinary Camp in Philippines Shares Advantages of US Red Meat
PHILIPPINES - Educating Filipino chefs and restaurant operators about the quality and value of US beef, pork and lamb, USMEF conducted a US Meat Culinary Training Camp in Bohol province, a popular tourist destination located in the central region of the...
19 November 2018
Scotch Beef on the Menu for World Cup Chefs
LUXEMBOURG - A team of top Scottish chefs served up a winning menu at Queen Margaret University recently in preparation for the Villeroy & Boch Culinary World Cup which kicks off in Luxembourg later this month....
31 October 2018
UK Meat, Dairy Showcased at SIAL Paris
PARIS - Quality cuts of beef, lamb and pork as well as a selection of dairy products from the UK were showcased in Paris last week at one of the largest and leading food fairs in the world....
30 October 2018
Border Seminar Designed to Ease Export of US Red Meat to Mexico
MEXICO - With a goal of assuring smooth and consistent movement of US red meat across key border points, USMEF participated in a border seminar hosted by COMECARNE (the Mexican Meat Council) in Veracruz, Mexico....
Food Fest Highlights US Beef in Germany’s Capital City
GERMANY - Introducing US beef to restaurant operators in Germany’s capital city, USMEF participated in Berlin Food Week, an annual festival that features consumer workshops, celebrity chefs and special menu promotions. ...
Industry-first Robotic Cattle Driver Improves Animal Welfare, Employee Safety
US - Cargill has developed an industry-first robotic cattle driver aimed at improving animal welfare and employee safety....
29 October 2018
Farmers Wanted for Progressive Groups
UK - Recruitment has started for the next two groups of forward-thinking English beef and lamb farmers to be part of AHDB Beef & Lamb’s progressive groups....
22 October 2018
Bad Bramstedt: Third Vion Site to Produce Beef with Animal Welfare Label
GERMANY - The Vion plant in Bad Bramstedt located in Schleswig Holstein has been certified as the third cattle slaughterhouse according to the criteria of the German Animal Welfare Association....
Chinese Pros Educated About Ease of Cooking US Pork, Beef
CHINA - Increasing awareness of US pork and beef by engaging young professionals with an interest in home cooking, USMEF conducted four consumer cooking classes in Shanghai. Funded by the National Pork Board and the Beef Checkoff Program, the classes...
18 October 2018
Workshops Highlight Advantages of US Beef for Middle East HRI Sector
UAE & QATAR - As part of an ongoing strategy to promote alternative cuts of US beef in the Middle East, USMEF partnered with the Emirates Culinary Guild (ECG) and Qatar Culinary Professionals (QCP) to conduct US beef workshops targeting the hotel, restaurant...
17 October 2018
US Steak Lovers Festival Promotes US Beef in Republic of Georgia
GEORGIA - Working to create awareness of US beef in the Republic of Georgia, USMEF conducted separate "US Steak Lovers" festivals in restaurants in the cities of Tbilisi and Batumi. Funded by Texas Beef Research and Promotion Council, the festivals were...
25 September 2018
EU Chef Team Visit Designed to Create 'US Beef Ambassadors'
US - USMEF Representative Yuri Barutkin led a diverse team of European chefs and food company managers on a mission to Colorado to educate them about US beef and encourage them to become "US Beef Ambassadors" in their home countries. ...
20 September 2018
US Beef Steak, Pork Sausages in Showcased Korea
SOUTH KOREA - US beef chuck eye roll steak and US pork sausages were highlighted by USMEF at a special "Picnic on the Bridge" event at the 2018 Seoul Food Festival in South Korea....
19 September 2018
Heartland Team Explores US Red Meat Successes, Potential in Japan
JAPAN - USMEF’s eighth Heartland Team featured a mix of producers and other agricultural industry leaders getting a firsthand look at the success of US red meat in Japan, as well the potential for future growth in the leading value market for both US...
17 September 2018
Perth’s Nobu Serves World's Most Expensive Beef
AUSTRALIA - Diners with deep pockets are happily forking out for the world’s most expensive beef at Nobu at Crown Perth....
12 September 2018
First Shipment of Irish Beef Docks in China
CHINA - Earlier this year, Ireland became the first major European beef exporting country to be approved by China, and already has six plants approved for beef exports to the mainland. On 11 September, the first container of Irish beef to arrive by sea...
11 September 2018
Official Opening of Vion's New Cattle Slaughterhouse in Waldkraiburg
GERMANY - On Saturday (8 September), Vion's COO Bernd Stange welcomed guests from politics, society, agriculture and customers of the company to the official opening of the most modern beef production location of Vion in Waldkraiburg....
05 September 2018
Meat, Dairy Products to Take Centre Stage in Hong Kong
HONG KONG - High quality meat and dairy products from Britain will be heading to Hong Kong next month for one of the leading fine dining exhibitions in Asia....
13 August 2018
Franchise Show in Korea Provides Opportunities for US Red Meat
SOUTH KOREA - US pork and beef products used for Korean barbecue dishes were highlighted by USMEF during International Franchise Seoul, one of the longest-running exhibitions for South Korea’s franchising sector....
08 August 2018
Cargill’s 2018 Annual Report Highlights Commitment to Vibrant Food, Agriculture
GLOBAL - Following one of Cargill's best financial performances, the company launched its 2018 annual report yesterday (7 August). The report outlines a year of activating tomorrow’s solutions to nourish the world....
Middle East Events Showcase US Beef
JORDAN & LEBANON - Educating consumers and foodservice operators in the Middle East about the quality and flavor of US beef was the focus of USMEF activities recently held in Jordan and Lebanon. ...
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